From the category archives:

Reputation Management

Why I am ashamed of some social media leaders today

13 January 2010

All day, the world news media has been reporting on the horrendous earthquake that struck Haiti late yesterday afternoon. One of the first organizations to respond was Haitian-born singer Wyclef Jean's foundation, Yéle Haiti, that sent out a tweet within about an hour of reporting the earthquake yesterday.
DONATE $5 BY TEXTING THE WORD "YELE" TO 501501
At [...]

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How to create/change/update your Facebook URL

7 January 2010

I've found it's almost impossible to find clear information on how to create/change/update an existing Facebook Profile or Page URL into a "pretty" URL.
Because Profiles and Pages are now indexed on search engines, many people would prefer to have a URL of their choosing — instead of having the default URLs that involve unwieldy strings [...]

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The most important way that Intl Ed can use Facebook

5 January 2010

I think I could also have named this posting "The single biggest mistake I see International Education making on Facebook" — but I'd prefer to keep this positive.
It's incredibly simple. International education offices and organization should beRelated Posts:How to create/change/update your Facebook URLThe real price of ignoring social mediaWhy I am ashamed of [...]

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Best. Ambient. Travel. Video. EVER.

21 December 2009

I love ambient videos. I watch Sunrise International and other programs that just let you sit back and enjoy the beauty of the surroundings that have been filmed.
But now I have an ultimate experience to share.
The "new media" division of Norway's national broadcasting system, NRKBeta, has produced a video celebrating Bergensbanen's 100th birthday. The video shows every minute (7.5 [...]

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My latest wish list for Twitter and Twitter apps

17 December 2009

I know I've been on a Twitter-kick lately when it comes to postings, but I've been doing a number of projects with a couple of Twitter accounts and I just keep noticing things that I think folks might want to know
The more I work with Twitter, the more I get frustrated by the clumsy interfaces [...]

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Managing the quality of your Twitterstream

3 December 2009

As Twitter is exploding, there are a number of issues that arise with using this new medium. One is how you can improve the quality of what's coming in your stream — and what's going out. Both are of value to you and those who follow you.
A primary consideration is to ask "What is [...]

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A clever way to use Facebook tags in marketing

27 November 2009

The global retail giant, IKEA, recently debuted a guerrilla marketing campaign , designed by Forsman & Bodenfors, for the opening of a new Malmö, Sweden store that utilized Facebook's tagging feature. Here's how it worked.

They created a profile for the new store''s manager, Gordon Gustavsson (aka "IKEA Gordon").
Facebook members in the new store's geographic area [...]

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International Education Twitter Lists

5 November 2009

If your office, program or organization is on Twitter, please consider connecting with me there at http://twitter.com/ManitouHeights
I am currently compiling Twitter lists of international student/scholar offices, abroad programs, English language programs, EducationUSA offices, international ed organizations, etc. You can see the various lists here. More will be added.Related Posts:Get LinkedIn with Learning Abroad Professionals (LAP)Finding [...]

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Learning about conversations from the 13th Warrior

13 August 2009

There's a wonderful scene in the film, The 13th Warrior. At first, Ibn Fadlan (played by Antonio Banderas) needs to have everything translated by his mentor (played by Omar Sharif). When he sets out with the group on their great adventure, he no longer has a "cultural insider" to help him and he must fend [...]

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#FollowFriday: The enemy of true conversation?

11 August 2009

Back in January 2009, @Micah (Micah Baldwin, who is currently with Lijit) sent out a tweet proposing "Follow Friday".

In an article on Mashable.com ("#FollowFriday: The Anatomy of a Twitter Trend", Baldwin said:
The idea is to think of interesting people you already follow and recommend them to others
The idea was laudable — but what is the [...]

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