From the category archives:

Public Relations

The most important way that Intl Ed can use Facebook

5 January 2010

I think I could also have named this posting "The single biggest mistake I see International Education making on Facebook" — but I'd prefer to keep this positive.
It's incredibly simple. International education offices and organization should beRelated Posts:How to create/change/update your Facebook URLThe real price of ignoring social mediaWhy I am ashamed of [...]

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A clever way to use Facebook tags in marketing

27 November 2009

The global retail giant, IKEA, recently debuted a guerrilla marketing campaign , designed by Forsman & Bodenfors, for the opening of a new Malmö, Sweden store that utilized Facebook's tagging feature. Here's how it worked.

They created a profile for the new store''s manager, Gordon Gustavsson (aka "IKEA Gordon").
Facebook members in the new store's geographic area [...]

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The real price of ignoring social media

5 August 2009

This past week saw the news break of a woman who Twittered a negative comment about Horizon Realty — with the result that Horizon filed a $50,000 lawsuit against her.
Is the lesson here that you should not twitter negative comments? Hardly.
The real lesson is the cost to Horizon Realty. It's a cost in reputation as [...]

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Facebook: Getting started — and/or taking it further

2 June 2008

During the NAFSA08 presentation last Friday, we presenters talked about Facebook as an example of a social networking tool that can be used for outreach and marketing to students – both international and domestic.
If you are considering exploring Facebook, here are a few suggestions to get you started:Related Posts:An international educator asks me about social [...]

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